A Summary of ‘State of the World Vine and Wine Sector in 2024’¹

Preparing for Paper 4 Wine Business, an overall understanding of general numbers around wine business and wine market seems to be in order. Luckily, I found this summary by the Organisation Internationale de la Vigne et du Vin (OIV), an intergovernmental organisation that provides expertise on all aspects of vine and wine production.

It might not be directly linked to any exam question but it won’t hurt to have the numbers sorted and categorized for study – therefore memorizing purposes. Because of that, the numbers are just listed and doesn’t include any interpretation. This is an excerpt of the OIV file published in April 2025 and the link to the full report can be found in the footnotes.

1. Vineyard Surface Area: World’s total vineyard surface area (includes wine grape, table grape and grape to be dried) 7.1m ha, decrease by 0.6% YoY
2. Wine Production: 2024 global wine production 225.8 mhl, 4.8% decrease.
   • European Union vinified production estimated at 138.3 mhl.
   • Country: Italy the largest with 44.1 mhl (+15%), followed by France, 35.1 mhl(-23.5%), Spain 31 mhl (+9.3%), USA 21.1 mhl (-17.2%)
   • Southern Hemisphere 45.8 mhl (-3.6%) , following USA in size with Argentina at 10.9 mhl(+23.3%) and Australia at 10.2 mhl (+5.3%)
3. Wine Consumption worldwide is estimated at 214.2 mhl (-3.3%). Lowest volume since 1961 (213.6 mhl).
4. Largest markets: EU 103.6 mhl (48%) but by country USA is the largest with 33.3 mhl (-5.8%), France as the largest in EU sits at 23 mhl, Italy at 22.3 hml, Germany 17.8 mhl, followed by non-EU UK with 12.6 mhl.
5. Largest Importers remain the same three major players as 2023: Germany 12.7 mhl (-6.9%), the UK 12.6 mhl (+2.4%) and the USA 12.3 mhl (+0.1%), making a total of 38% globally in volume and 37.2% in value.
6. Global wine export volume is at 99.8 mhl (-0.1%), export value estimated at 35.9 billion EUR (-0.3%).
7. Major wine exporters (compared with total production)

Country	Total (mhl)	Export (mhl)	Consumption
Italy	44.1	21.7	22.3
Spain	31	20	9.9
France	35.1	12.8	23
Chile	9.3	7.8	N/A2
Austrlalia	10.2	6.5	5.3
USA	21.1	2.4	33.3

1. Organisation Internationale de la Vigne et du Vin (OIV), State of the World Vine and Wine Sector in 2024 (April 2025) https://www.oiv.int/sites/default/files/2025-04/OIV-State_of_the_World_Vine-and-Wine-Sector-in-2024.pdf accessed 14 May 2025. ↩︎
2. Chile doesn’t make the cut of ‘major countries’ for consumption as wine consumption needs to be equal or above 2 mhl in 2024 and is included in Other countries. ↩︎